📝Case Study

Empowering Busfabrik's Vision

Company that provides a platform to all the VW bus owners to list their bus for rent so that users can rent their bus.

Busfabrik - from where you can rent a VW bus of your favorite model nearby at your desire date.

Client Requirements

On the Discovery call we discovered that Marco and Caroline are looking for a website that matches their brand and personality, which also translates into a website that is...

Optimized for German Audience.
Conveys emotions like: Friendly, Playful, Reachable and Professional.
User friendly but detailed view for renting module.

Task/Challenge

One of the significant challenges we encountered during the web design project for "Busfabrik" was developing a user-friendly and detailed renting module.

The platform's core functionality relied on allowing VW bus owners to list their vehicles for rent, while users could easily browse and rent these buses for various occasions such as camping, weddings, personalized events, and photo videoshoots.

The renting module needed to be seamless, intuitive, and able to provide users with a comprehensive view of each bus listing, including all essential details of the bus, availability, and pricing.

Project Solution

We tried many things to achieve the desired outcome but then what we settled into, is Amazing!

Color Pallet

Color palettes isn't just about looks; it's a powerful way to express the brand. We've chosen Earth Red to evoke feelings of warmth, passion, and adventure. This rich hue creates a sense of approachability and makes users feel welcome.

Yellow adds a playful touch to the brand. It represents joy and optimism, reflecting the happy moments travelers experience when using VW buses. This color adds a cheerful aspect to the brand's identity.

Green is another key component of our palette, symbolizing the serenity of nature and a sense of calmness. This color reflects our commitment to providing a tranquil and enjoyable travel experience, aligning perfectly with the values of our environmentally-conscious audience.

In summary, this color trio helps us convey the emotions we want our brand to represent. It captures the essence of adventure, fun, and reliability, fostering a deeper connection with our users and building brand loyalty among our German audience.

Visuals

Brand's visual style is characterized by hand-drawn illustrations. These illustrations serve as a powerful means to communicate the unforgettable moments and countless adventures that customers can experience.

Each stroke of the pen captures the essence of the VW bus journey, adding a personal touch to the brand. This style brings an element of creativity and uniqueness to the platform, making it visually appealing and memorable for users.

Through these illustrations, we aim to transport the end customer into the world of VW bus travel, sparking their imagination and igniting their desire for new adventures.

Typography

Typography choices play a crucial role in shaping the look and feel of a brand in general. We've opted for a combination of fonts to create a well-rounded experience.

For body text and subtitles, we've chosen Poppins, a sans-serif font. Poppins conveys a sense of friendliness and approachability. Its clean and modern design ensures that our content is easy to read and navigate, making the platform user-friendly. This font choice welcomes users and invites them to explore our website with confidence.

On the other hand, for titles and headings, we've selected Alegreya, a serif font. Alegreya adds a touch of professionalism and sophistication to the brand. Its classic and elegant style signals to our audience that we are a reliable and trustworthy platform. Alegreya helps us strike a balance between being approachable and maintaining a professional image, making it an excellent choice for titles that demand attention and respect.

Together, these typography choices harmoniously blend the elements of friendliness, approachability, and professionalism, creating a website that resonates with our audience and showcases the best of what we have to offer.